US EMBASSY for PEACE


The US Embassy for Peace (USEP) is a US 501(C)(3) public charity that seeks to encourage the people of developed nations to provide business mentorship to people of developing nations. with the goal of  two‑way business mentorship exchanges between U.S. businesses and emerging-market entrepreneurs for shared economic and diplomatic gain. The USEP runs the Learn America Do America (LADA) program in collaboration with the U.S. Department of Commerce and participating nations to build a world of peace and progress while restoring U.S. global standing
  • Trade & investment
  • Entrepreneurial partnerships
  • "America First" foreign assistance realignment
  • Accountability of U.S. embassies based on dealmaking

Secretary of State Marco Rubio has officially pivoted away from charity-based aid to a results-driven, commerce-first diplomacy model. This exactly mirrors the foundation of Trump Advantage Business Support (TABS) and 22 U.S.C. § 9904.

MORE ON THE PRESS RELEASE
As part of the multilateral pursuit of the 2030 Agenda for Sustainable Development; a global partnership adopted by all United Nations Member States, and in commemoration of the United Nations declaration of April 24th as the international day for Multilateralism and Diplomacy for Peace, the US Embassy for Peace (USEP); a US 501(c)3, Public Charity through its Mentor Nations Agenda (NMA) is launching the Learn America Do America (LADA) Program and its Mentorship Assurance Scheme (MAS) for international enrollment on April 24th 2023 The LADA/MAS Program is a culmination of Diplomatic roundtable meetings between the Nigerian Government, the US Government and the US Embassy for Peace, the program and was further developed by USEP Introductory Meetings held at the instance of the Executive Office of the President (EOP), Office of Management and Budget (OMB) with high level officials of the Department of State (DOS) and United States Agency for International Development (USAID)

LADA PROGRAM    

Learn America, Do America (LADA) Program
A New American International Mentorship Initiative

The Learn America, Do America (LADA) Program is a flagship international mentorship initiative of the U.S. Embassy for Peace (USEP), strategically aligned with the United Nations 2030 Agenda for Sustainable Development Goals (SDGs). It is designed to advance inclusive global partnerships that promote peace, prosperity, and mutual economic benefit.

LADA serves as a structured platform connecting U.S. Mentor Companies with international Mentees from America’s trusted partner nations. The program empowers mentees to "learn America" through exposure to U.S. enterprise, values, and business culture—and to "do America" by applying these insights to collaborative ventures and trade diplomacy initiatives.

Backed by the Office of the President of the United States, LADA reflects a renewed commitment to American global leadership through mentorship diplomacy. It strengthens U.S. business competitiveness abroad while fostering goodwill and sustainable development in emerging markets.

As a key project under USEP’s Mentorship Diplomacy framework, LADA is instrumental in restoring U.S. global standing by demonstrating that economic engagement, when rooted in mentorship, can be a tool for peace, productivity, and shared progress.

QUALITY GUARANTEED

The LADA/MAS Program (Learn America, Do America / Mentorship Advantage Strategy) was formulated through a series of high-level diplomatic roundtable meetings convened by the U.S. Embassy for Peace (USEP) in collaboration with the United States Government, the Federal Government of Nigeria, and leading U.S. multinational companies. These consultations established a shared framework for mentorship diplomacy—designed to advance American economic interests abroad while strengthening institutional and commercial ties between the United States and its strategic partners.

HIGH EXPECTATIONS

LADA/MAS Program Benefits
Economic and Diplomatic Privileges through Mentorship Diplomacy

The Learn America, Do America / Mentorship Assurance Scheme (LADA/MAS) Program delivers a strategic package of economic and diplomatic privileges designed to enhance U.S. global business engagement and promote international mentorship partnerships. Rooted in the values of enterprise, service, and strategic diplomacy, the program facilitates sustainable development and mutual economic advantage for American companies and partner nations alike.

Key Beneficiaries and Privileges:
1. U.S. Mentor Companies
Enterprises from all 50 U.S. states gain priority access to emerging markets through:
– Structured international mentorship exchange programs
– Commercial diplomacy tools under 22 U.S.C. § 9904
– Business matchmaking, policy guidance, and soft-landing services abroad

2. International Mentees
Entrepreneurs, professionals, and innovators from more than 160 U.S. partner countries receive:
– Customized mentorship from vetted U.S. businesses
– Capacity-building in trade, innovation, and enterprise development
– Opportunities to co-create ventures with American firms

3. Diplomatic Business Suites
Located within LADA-affiliated International Mentorship Facilities, these co-branded spaces offer:
– Office and convening space for U.S. mentor companies operating abroad
– Trade diplomacy functions with local government and industry stakeholders
– A physical presence for USEP-aligned public-private partnerships

4. Mentorship Volunteer Officers
Designated officers deployed across the 50 U.S. states and partner countries are responsible for:
– Coordinating program delivery and mentorship engagement
– Facilitating intergovernmental and commercial collaboration
– Representing LADA/MAS in national and international forums